Source: MarketingTerms.com
Advertising Metrics
click-through, click-through rate (CTR), conversion rate, cost-per-click (CPC), cost-per-action (CPA), CPM, customer acquisition costs, hit, hybrid model, impressions, page view, pay per click (PPC), pay per lead (PPL), pay per sale (PPS), site stickiness, surround session, unique visitors, Web site traffic
Advertising Specifications
banner ad, beyond the banner, button ad, HTML banner, interstitials, pop-up ad, pop-under ad, rectangle ad, rich media, skyscraper ad, text ad, vertical banner
Affiliate Marketing
affiliate, affiliate directory, affiliate forum, affiliate fraud, affiliate marketing, affiliate merchant, affiliate network, affiliate software, exclusivity, payment threshold, return days, super affiliate, two-tier affiliate program
E-Business
application service provider, B2C, B2B, disintermediation, guerilla marketing, free, first-mover advantage, interactive agency, marketing, marketing plan, network effect
Social Networking Community
blog, forum, moderator, netiquette
Deceptive & Blackhat Marketing
ad blocking, banner blindness, buzzword, cookie, email spam, FFA, incentivized traffic, mousetrapping, opt-out, pagejacking, spam, search engine spam, trick banner
Domain Names
domain name, long domain name, whois
Email Marketing
email, email marketing, ezine, ezine directory, HTML email, opt-in email, pass-along rate, permission marketing, sig file, viral marketing
Free Website Promotion
barter, banner exchange, button exchange, text link exchange, Web ring, Web site award
Linking Strategy
deep linking, inbound link, link checker, outbound link, reciprocal links
Online Advertising
advertising network, caching, frequency cap, house ads, keyword marketing, rate card, rep firm, run-of-site (ROS), run-of-network (RON), self-serve advertising, sponsorship, underdelivery
SEO Terms
description tag, doorway page, doorway domain, invisible Web, keyword, keyword density, keyword research, keywords tag, link popularity, link text, log file, manual submission, meta tag generator, meta tags, pay per click search engine, search engine optimisation, search engine submission, search spy, title tag, top 10, URL, volunteer directory
Search Engines & Directories
search engine, metasearch engine, portal, Web directory
Web Design & Marketing
above the fold, ad space, ALT tag, animated GIF, bookmark, cascading style sheets (CSS), favicon, Flash, frames, home page, JavaScript, linkrot, navigation, shopping cart, site search, splash page, Web browser, Web design, Web site usability