Certainly not by luck, this is achieved by adopting a structured scientific approach starting with a simple client question, “What are you trying to achieve?”
It may almost sound too simple, yet it is the fundamental start, essentially whatever you qualify as the objective, once attained, it should have a positive ROI effect on your business. Examples of objectives vary for all clients & some examples are as follows:-
- More online sales
- More qualified leads
- More newsletter signups
- More application form signups
- More downloads of your documents
Once clear on your objective(s), we then use Google Analytics to understand your visitor behaviour better. This is done so as to:-
“Study behaviour to establish visitor’s needs & wants”
Although we carry out a number of checks & monitoring, it is our experience of being able to interpret this data that places us above the many others who are not able to do this competently. Armed with this knowledge we then proceed to improve the performance of your website. This is done by:-
“Monitoring, Interpreting & Testing Sound Hypothesises”
The ability to effectively test our tailored solutions, allows us to monitor where the changes are working better than other areas. Test types vary from straight A / B testing through to Multivariate testing. Beware that testing is not enough, the experience to know what to test is usually the difference between failing & succeeding, we are experts in knowing what & how to carry this out effectively.
What can I expect?
Expect to experience an increase in the conversion rate of your website objective, simple! The rate of increase depends upon many factors, such as industry, traffic numbers, existing website issues etc but clients we have undertaken this work for in the past have shown an increase in rates ranging from 25% through to well over 100%! This, without spending any additional money on generating traffic!
If you think that your website is missing sales / leads, then contact us today & know for sure!
