Source: MarketingTerms.com

Application Service Provider - provider of applications/services that are distributed through a network to many customers in exchange for a stream of smaller payments as opposed to one fixed, upfront price.

B2B - business that sells products or provides services to other businesses.

B2C - business that sells products or provides services to end-user consumers.

Disintermediation - the elimination of intermediaries in the supply chain, also referred to as "cutting out the middlemen."

Guerilla Marketing - unconventional marketing intended to get maximum results from minimal resources.

Free - without monetary cost.

First-mover Advantage - a sometimes insurmountable advantage gained by the first significant company to move into a new market.

Interactive Agency - an agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.

Marketing Plan - the part of the business plan outlining the marketing strategy for a product or service.

Network Effect - the phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.