Affiliate Marketing

Source: MarketingTerms.com

Affiliate – the publisher/salesperson in an affiliate marketing relationship.

Affiliate Directory – a categorised listing of affiliate programs.

Affiliate Forum – an online community where visitors may read and post topics related to affiliate marketing.

Affiliate Fraud – bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

Affiliate Marketing – revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

Affiliate Merchant – the advertiser in an affiliate marketing relationship.

Affiliate Network – a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

Affiliate Software – software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.

Exclusivity – contract term in which one party grants another party sole rights with regard to a particular business function.

Payment Threshold – the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.

Return Days – the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.

Super Affiliate – an affiliate capable of generating a significant percentage of an affiliate program's activity.

Ttwo-tier Affiliate Program – affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

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